Tottenham Hotspur are in a good position to make money from tourists visiting their stadium, after it was announced that they have extended their deal with the NFL to host two games per season.

Tottenham Hotspur Stadium, which has a capacity of 62,850 seats, was designed to host NFL games, as well as other sporting events and concerts. The venue has an artificial surface underneath the stadium’s retractable pitch, and it was announced on 14 September that Spurs and the NFL had agreed to an extension to the deal, which will see two games per season be played at the club’s home ground.

 

The games will take place on 8 October, with the Jacksonville Jaguars hosting the Buffalo Bills, and 15 October, when the Baltimore Ravens will host the Tennessee Titans.

According to Maguire, Spurs were able to make money from both the tourists and the NFL fans by selling merchandise at the stadium.

Tottenham Stadium

Daniel Levy has a masterplan for Spurs finances

The extension of the agreement appears to be part of Daniel Levy’s overall masterplan, with the football club being the primary focus of the new stadium. The plan is to use the revenue generated from non-match days to monetise the stadium, and this NFL agreement appears to be a part of that strategy.

 

The stadium is well-suited for merchandise sales, as it is designed to make money from people’s pockets, and with the large number of NFL and tourist fans visiting London, it is well-positioned in this regard. Furthermore, the agreement provides certainty for the club going forward until 2030, which can be beneficial in terms of setting realistic budgets and attracting more talent to the team with the goal of winning trophies.

 

Levy has been criticised for Spurs’ failure to reach the top of the table and win major honours. Much of this is due to the fact that he is in charge of the club’s finances, including the appointment of managers.

Yet, even his fiercest critics must admit that he has done an excellent job in managing the club’s finances.

He has brought us to a point where we are almost on par with the biggest European clubs in terms of revenue.

And the stadium has the potential to further increase our coffers if we maximise its revenue-generating potential, putting us in a position to challenge the best clubs in the world for years to come, regardless of whether or not the owner invests in the club.